New Eyelids & Eyelashes Speaker Series Hosted by OCuSOFT® Launched at International Vision Expo East

Friday, April 22, 2016

Rosenberg, TX (April 22, 2016) – OCuSOFT Inc., a privately-held eye and skin care company with an established reputation for innovation in eyelid hygiene and ocular health was pleased to launch a new speakers series program at International Vision Expo East in New York, NY focusing on incorporating cosmetic products in optometry featuring guest speaker Seema Nanda, O.D.

The new educational series showcasing a variety of outstanding professional speakers, including Dr. Nanda, will be hosted in numerous locations across the United States. “Eyelids & Eyelashes: A Focus on Growth For Your Practice” addresses increasing practice revenue and overall patient satisfaction through the incorporation of cosmetic products into practice development. This would include eyelash intensifying serums, bruise and scar creams, facial cleansers and make-up removers and are offered by Zoria® Skin Care from OCuSOFT®.  Zoria® brand products are specially developed for patients with sensitive skin and eyes and are all ophthalmologist tested, hypoallergenic, oil-free, fragrance-free and non-comedogenic.

The dinner event at Uncle Jack’s Steakhouse was filled to capacity (and then some) and highlighted the experiences of Dr. Nanda in recognizing the patient’s interest in not only feeling good but looking good as well.  Often, the patient’s interest in contacts is to improve their appearance—the same can be said for tinted contact lenses or fashion frames.  Why not offer the full range of products addressing facial features while increasing practice revenue and adding to the overall patient experience?

“Each Speaker Series event provides opportunities for members of the optometric community to share outlooks and views with outstanding communicators,” said Troy Smith, Vice President Professional and Technical Relations at OCuSOFT®. “We look forward to continuing our goal of improving each patient's experience by bringing together professionals to discuss the most recent developments in optometry including cosmetics and skin care and how to effectively incorporate them into every day practice.”

Look for future Speaker Series events hosted by OCuSOFT® at all major tradeshows and in select markets. For more information, visit www.ocusoft.com or call OCuSOFT directly at (800) 233-5469.

About Seema Nanda, OD

Dr. Seema Nanda is an adjunct clinical professor in the cornea and contact lens service at the University of Houston, College of Optometry. She also practices with a corneal specialist at a hospital-based ophthalmology group, Texas Eye Institute. Dr. Nanda received her doctorate from the Indiana University College of Optometry and trained at the world-renowned Bascom-Palmer Eye Institute. She lectures nationally and also served as Chief Examiner for the National Boards.

About OCuSOFT Inc.

OCuSOFT, Inc. is a privately-held Richmond, TX USA-based ophthalmic research, development and supply company with an established reputation for innovation, particularly in the area of Ocular Surface Disease (OSD).  Since 1986, OCuSOFT® served the ophthalmic industry with a unique selection of proprietary brands. A pioneer in ophthalmology, OCuSOFT® introduced the first eyelid cleanser, the first topical anesthetic gel, the first “leave-on” antibacterial eyelid cleaner, the first supplement to enhance botulinum toxin injections and the first fourth generation preservative-free ophthalmic emulsion eye drop. Today, the company is most recognized for its #1 Doctor Recommended Brand of Eyelid Cleansers, OCuSOFT® Lid Scrub®, in addition to its standing as the preferred distributor of ophthalmic products and supplies by eye care professionals. For more information, please call 800-233-5469 or visit www.ocusoft.com.

 

Contact: Courtney Ahrens, Director of Marketing

Phone: 800-233-5469

Email: Cahrens@ocusoft.com